When my 3-year old great neice decided to call me Grumpish little did I know what a stir that nickname wouild and could create. In fact, when I wore my Grumpish T-Shirt to the driving range the4 other day, no fewer than three people stopped me to inquire. I was fast to explain that it had nothing to do with being grumpy and everythkng to do with a child’s affection for another old man.
In this episode Mike cites other instances where a little low-key promotion proves adequate enough to stimulate some initial conversation.
The message shoujld be clear: Utilize your daily activities to “spread the word.”