Nearly 24 years ago I happened upon a percentage that cleared up much of the competitive uncertainty when it came to winning a Gold Medal in The Olympics.
I analyzed the times between a gold medal winner and a skier finishing in 17th place. The differential was a real eye-opener. 1.6% was all that separated first from way back there.
Yesterday I computed another set of numbers and within a few percentage points arrived at the same conclusion. When it comes to accomplished and finely-tuned competitors very little separates one from another. Dare I say .100 of a second in many instances.
Your business is no different. It will be the accumulation of little things that will position you as the4 go-to resource. Take a listen and this will all make sense.