Landing Pages
| Duration 00:05:44 | Posted in by Mike Marchev


Website  Twitter  Facebook  Apple Podcasts  Google Podcasts  Spotify  RSS

In today’s episode I want to review the importance of, and the proper use of, what is commonly referred to as a landing page. So as not to confuse the issue, I will keep today’s program simple and on point.

A landing page is a single page within one’s website whose purpose is to highlight one’s interest in any particular topic or destination. By offering additional information on any one particular area of interest, people would go to that particular page and hopefully leave their name and email which would provide you, the salesperson, an opportunity to follow-up professionally over the next few weeks or months.

Where the majority of so-called professional sales people go wrong is that they fail to follow up accordingly once an interested candidate asks for additional information. Lack of follow-up, regardless of the industry, is the number one reason why more people are not more successful in sales. (This is an entirely new subject which can be dealt with at a later time.)

Take a few minutes to listen to today’s Miked-Up episode and hopefully you’ll become more comfortable with the concept of landing pages.

Meet the Podcaster
Mike Marchev


Mike Marchev chose to take a circuitous route through the first 71-years of his life. His experiences, successes, failures and unwavering sense of humor qualify him as a guy worth listening to. Perhaps of more importance, he is a practicing practitioner you can actually learn something from.…

Learn more

Recent Podcasts
Miked Up Marchev

  • Miked Up Marchev: Keep Your Emails Short & Sweet.
    Keep Your Emails Short & Sweet.
    September 22nd, 2023 | Length 00:06:36

    Today I will be sharing two suggestions brought to light this week. One deals with better communication while the other focuses on the mental aspect of your business.
    INC Magazine reported in an article this week that the response rate for shorter emails is nearly double that of longer worded emails.…


    Listen
  • Miked Up Marchev: Keep Your Emails Short & Sweet.
    Keep Your Emails Short & Sweet.
    September 25th, 2023 | Length 00:06:36

    Today I will be sharing two suggestions brought to light this week. One deals with better communication while the other focuses on the mental aspect of your business.
    INC Magazine reported in an article this week that the response rate for shorter emails is nearly double that of longer worded emails.…


    Listen
  • Miked Up Marchev: Practicing What I Preach
    Practicing What I Preach
    September 14th, 2023 | Length 00:07:52

    This week's episode shares an experience Mike had while collecting his brotyher's mail while on vacation. He came across a non-travel iondustry trade magazine and flipped to a marketing article written for building contractors.
    If ¬†your business has anything to do with people, you are success will largely be determined by…


    Listen
  • Miked Up Marchev: Fundamentals
    Fundamentals
    September 11th, 2023 | Length 00:06:39

    In preparing for an upcoming presentation, I am trying to decide if brand new material will prove to be appreciated more than tried and true business-building fundamentals. I came to the conclusion that fresh material for the sole purpose of "new" would not be in my audiences' best interest.
    The basics…


    Listen