It is hard enough today to compete with all options available to consumers today without shooting ourselves in the four by selecting less than effective words. In this episode Mike will call your attention to the simple strategy of “choosing your words wisely.” Yeah vs yes; Your welcome vs no problem; How you doin vs how are you feeling today. Are these little things? You bet they are. But in today’s competitive environment, it is the little things that soon become the big things. Take a listen to MIke’s slant on the topic and you are sure to enhance your repetition in the marketplace very soon.